To design an appropriate identity for an art gallery, I looked at artists' history and tools. An artists colour palette is heavily documented in logos. However, I instantly saw a resemblance between the letter 'a' and the shape of a colour palette. I challenged myself to modernise this iconic tool and develop a logo that could live in the art world, perfect in form, not overpowering artists' work on display.
Responsive Logo Design
Neutral Colour Variations