Choice Taxis

Lawesey - Choice Taxis Logo Design

In developing a new logo design for Choice Taxis, I set out to unite the laurel reef across imprints and media to solidify its visual identity as it expands into the digital age of business and help increase recognition.

The new visual identity emphasises the laurel reef, which has existing recognition throughout Hemel Hempstead, removing all elements confining the space surrounding it. It is set in bold san serif letting, which contrasts and complements the classic symmetrical laurel leaf symbol - appropriate for a leading taxi firm.

Lawesey - Choice Taxis Logo Design Development
Lawesey - Choice Taxis Business Stationery
Lawesey - Choice Taxis Website Design