Sunset SUP is a stand-up paddleboard company located in Sandbanks, Poole. A small peninsula on the south coastline of the UK known for its luxury properties and award-winning beach. As described in the name Sunset SUP is dedicated to being on the ocean during sunset, enjoying a fun, family-friendly, relaxed atmosphere.
The brand identity had to capture the appeal of everyone, including a unisex SUP design; therefore, it felt appropriate to emphasise a beach vibe with a sunset symbol, distilled to its essence to work as a simple icon. The result expresses the energy and spirit of the ocean with a modern look providing a playful appeal and optimising the identity for application on everything from social media to billboards, print, and swag.