Sunsetsup Header

Sunset SUP is a stand-up paddleboard company located in Sandbanks, Poole. UK. A small peninsula is known for its luxury properties and award-winning beach. As described in the name Sunset Sup is all about being on the ocean during sunset, enjoying a fun, friendly, and relaxed atmosphere. 

The brand identity had to capture the appeal of everyone, including a unisex SUP design, therefore it felt appropriate to emphasise a beach vibe with a sunset symbol, distilled to its essence to work as a simple icon. The result expresses the energy and spirit of the ocean with a modern look providing a playful appeal and optimising the identity for application on everything from apps, and Instagram to billboards, print, and swag.

Thought Process

Sunsetsup thought process

Logo Development

Sunsetsup Logo Development
Sunsetsup Logo Development S

Finalised Symbol

Sunsetsup Finalised Symbol

Black / White Variations

Sunsetsup Black / White Variations

Identity System

Sunsetsup Identity System

SUP Visual Mockup

Sunsetsup Top
SunsetSup Base
Sunsetsup Side

Share with family & friends

Share on LinkedInShare on Pinterest