The Whitening Group London's core focus is putting a smile on people's faces with their luxury non-peroxide teeth whitening product range. The new company need a visual identity that would establish a brand quickly for its global audiences and would be distinct from previous corporate entities and from the rest of the sector.
The Whitening Groups symbol is composed of three elements coming together, a tooth, a diamond and the letter 'W". This configuration creates a perfect symbol together with a bold, confident wordmark, the visual identity stands for a trusted, experienced company poised to hit the group running.
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